Payroll Operations & Product Strategist

Helping CPA firms build profitable payroll practices — and the teams to run them.

30+ years inside payroll operations, product development, and SMB advisory. I work with CPA firms ready to add payroll services without the cost, complexity, or risk of building from scratch.

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What I do

Consulting & advisory services

For CPA Firms

Payroll Practice Build-Out

End-to-end engagement — strategy, software selection, staffing, systems, and client conversion — delivering a functioning payroll practice in roughly 90 days for a fraction of acquisition cost.

For CPA Firms

Payroll Operations Advisory

Strategic guidance for firms already offering payroll who want to improve margins, modernize their tech stack, or scale without adding headcount.

For SMBs

Financial Infrastructure & CFO Advisory

Project-based engagements to build the accounting, payroll, and reporting infrastructure growing businesses need — coordinated and advisor-led, not operator-heavy.

Product & AI Strategy

AI-Driven Payroll & HCM Innovation

Operator-to-product lens on where AI intersects payroll workflows — compliance, error detection, client self-service, and workflow automation — for software teams and forward-thinking firms.

Background

30+ years building and operating payroll businesses

I founded Easytrack Payroll and ran it for 18 years, building it from the ground up and exiting in late 2025. The real story isn't just operations — it's product. In the early days of Easytrack Payroll, I identified one of the first cloud-based payroll platforms, and redesigned the entire customer experience around it before cloud software had a name. That pattern — finding what's coming, designing the adoption experience, building the back-office systems to make it work — has defined my career.

Operator credibility

Managed every dimension of a payroll service bureau — compliance, technology, staffing, client relations, and the vendor ecosystem. I've lived the workflow at every level.

Product instinct

Built and iterated a complete customer-facing and back-office system over 18 years. When I look at a payroll product, I see the 2pm Monday moment when something goes wrong and a business owner is panicking.

SMB advisory depth

Thirty years advising small and mid-sized businesses — through the Minnesota SBA SBDC network in the 1990s, as a founder serving clients directly, and through ongoing consulting across finance, operations, and technology.

AI fluency

Actively studying the intersection of AI and payroll — compliance guidance, predictive error detection, workflow automation, and what the next five years actually look like for SMB finance.

2007 – 2025

Founder & CEO

Easytrack Payroll — Pine, CO

Built and operated a full-service payroll bureau serving SMBs across Colorado. Developed comprehensive client-facing and back-office systems; exited via sale in late 2025.

2004 – 2007

CFO & Payroll Operations Lead

SilverLine Payroll

Led a major software conversion. Managed finances, operations and payroll service delivery. Assisted with sales and marketing, and assisted the CEO in managing an acquisition and the eventual sale of the company.

1999 – 2004

Independent Consultant

McKesson, Team Labs, VR-1, Oracle, and Others

Project management and systems implementation across healthcare software, manufacturing ERP, and enterprise technology clients.

1992 – 1999

Founder & CEO

Senjem Enterprises

Provided accounting services, accounting software implementations, and custom-built computers and networks for small and mid-sized businesses across Minnesota.

1996 Minnesota Young Entrepreneur of the Year — U.S. Small Business Administration

MBA CPP — Certified Payroll Professional Minnesota SBA SBDC Business Advisor Pine, Colorado

Get in touch

Let's talk

If you're a CPA firm exploring payroll services — or a software or advisory team looking for operator-level payroll expertise — I'd enjoy a conversation.

linkedin.com/in/briansenjem